Its beaches are among the most beautiful in the world. Each year more than 20 million people visit it. It has more than 100 thousand rooms, more than a thousand hotels and a high level of satisfaction of 98 percent. The Mexican Caribbean is a highly competitive destination. It is the main tourist destination of Mexico. The growth and added value of this place is impeccable, because according to the CEO of the Expo Inmobiliaria Cancún, in the entire Riviera Maya region, the surplus value increased by 30% in a year and a half. the potential of the northern zone of Quintana Roo, especially of Cancun as an investment receptacle, is "immense"